Privacy policy

Privacy Policy
Last Updated: November 2025

This Privacy Policy explains how Krista Lorenzo, Real Estate Agent with Coldwell Banker Realty (“we,” “our,” or “us”) collects, uses, and protects your information when you visit our website or engage with our real estate services.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: name, phone number, email address, and mailing address when you submit a form, schedule a showing, or request information.

  • Property Preferences: details you share about the type of property you’re looking to buy or sell.

  • Automatically Collected Data: IP address, browser type, device details, referring URLs, and browsing behavior collected via cookies, pixels, and similar technologies (see Section 4).

2. How We Use Your Information

We use your information to:

  • Respond to inquiries and provide requested real estate services

  • Send property alerts, newsletters, or updates (if you opt in)

  • Improve website performance and user experience

  • Analyze traffic and marketing performance

  • Deliver personalized and retargeted advertising

  • Comply with applicable legal or regulatory requirements

3. Sharing of Information

We do not sell personal information. We may share limited data with:

  • Coldwell Banker Realty and affiliated real estate professionals assisting in your transaction

  • Service providers that manage our marketing, analytics, and hosting systems (e.g., Google, Facebook, LinkedIn, TikTok, Pinterest)

  • Legal or regulatory entities when required by law

All partners and vendors must maintain high standards of data protection and confidentiality.

4. Cookies, Pixels, and Marketing Tags

Our website uses cookies and tracking technologies to measure website activity, personalize content, and improve marketing effectiveness. These include:

  • Google Analytics – monitors site usage and visitor behavior.

  • Google Ads / Marketing Tag – measures conversions and enables remarketing.

  • Facebook (Meta) Pixel – tracks engagement and supports Facebook and Instagram ad retargeting.

  • LinkedIn Insight Tag – tracks conversions and provides audience analytics for LinkedIn ads.

  • TikTok Pixel / Marketing Tag – tracks actions and performance for TikTok ads.

  • Pinterest Tag – measures performance of Pinterest ads and audience engagement.

These tools may collect anonymous or pseudonymous information about your device and browsing behavior. They do not collect personal details unless you provide them voluntarily.

Managing Cookies:
You can manage or disable cookies through your browser settings. You may also opt out of platform-specific tracking:

5. Data Retention

We retain personal data only as long as necessary to provide our services, comply with legal requirements, and maintain legitimate business records.

6. Your Rights and Choices

You have the right to:

  • Access or correct your personal data

  • Opt out of marketing communications

  • Request deletion of your information (subject to legal requirements)

  • Withdraw cookie or tracking consent at any time

Requests can be made using the contact details below.

7. Security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, or misuse.

8. Third-Party Links

Our website may link to other websites or platforms. We are not responsible for the privacy practices or content of those third-party sites.

9. Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always appear on this page with the updated effective date.

10. Contact Us

For privacy questions, data requests, or cookie preference changes, contact:

Krista Lorenzo, Real Estate Agent
Coldwell Banker Realty
📧 Email: krista.lorenzo@pittsburghmoves.com
📍 Pittsburgh, PA

11. Cookie Consent Notice (Website Banner Text)

This website uses cookies and tracking technologies (including Google, Facebook, LinkedIn, TikTok, and Pinterest) to improve your browsing experience, analyze traffic, and show personalized ads. By clicking “Accept,” you agree to the use of these technologies as described in our [Privacy Policy]. You can manage or withdraw consent anytime in your browser settings.